Diversity and Inclusion Customer Empathy Program Development

FedEx wants to find a way to get to know their customers and their needs on a more personal level what is way they can implement and program to assist in this way. FedEx currently holds monthly virtual customer chats to better get to know customers’ experiences. In FY21, they are exploring making D&I a theme of these chats in order to better understand how diverse experiences has impacted the lives and careers of our diverse and global customer base. By generating this empathy, it is hoped that products and services would then be designed with a broader and more inclusive view of the customer base. Create an idea to develop D&I empathy sessions to hear from customers with a wide variety of diverse backgrounds how their personal experiences have impacted their businesses and careers