Elements of Amazon’s strategy have evolved in meaningful ways since the company’s founding in 1994. After reviewing the company’s history of innovations at
www.aboutamazon.com/innovation and all of the links at the company’s investor relations site (ir.aboutamazon.com), prepare a one- to two-page report that discusses how
its strategy has evolved. Your report should also assess how well Amazon’s strategy passes the three tests of a winning strategy.