Ethical problems of Deepfakes

Recent advances in artificial intelligence (AI) have made possible the creation of
“deepfakes”, audiovisual content that shows a particular person saying and doing
things, which they did not.
Clearly, such technology can, and has been used for criminal activities – see the first
attachment (“Fraudsters used AI…”). The second attachment argues, though, that
making deepfakes is unethical, whether or not they are used to commit a criminal
act (“The deepfake artists must be stopped…”).
Is it unethical to construct a deepfake of a person without their permission, even
when it is not used to commit a crime? Why or why not?

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