Ethics

-In your own words, how would you describe “ambush marketing”? Include two examples with your description. -What are the advantages and disadvantages of ambush marketing? - What was Bavaria Beer hoping to achieve through its ambush marketing tactics? - Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy? Explain. - Can ambush marketing be both intentional and unintentional? Explain. - As a leader of an organization, would you allow the practice of ambush marketing? Explain.