Description of the case study:
Many Multinational enterprises (MNEs) have recently incorporated the ethical dimension in their investment and business model and strategy. Ethics in MNEs is gaining ground and becoming increasingly important, and managers have to strike a delicate balance between value maximization and ethics.
You need to choose one of the companies listed below and conduct a case study analysis, critically evaluating how ethically oriented your chosen company is and how it manages the tradeoff between value maximization and ethics.
You need to be very descriptive regarding your chosen company’s ethical strategy and the stakeholders involved in the decision making, providing a range of evidence and examples. Additionally, explain why ethics has become important and needed in the company’s business model, include a costs benefits analysis and its impact on the corporate image and perception of the MNE.
Elaborate on how you would recommend to your chosen company to improve its ethical strategy and policies, and the impact this would have on the company’s reputation, image and credibility.
Choose any multinational corporations for your case study:
Johnson & Johnson
Some regional MNEs:
Rasgas, Bavarian Auto Group, SABIC, Arab Bank, Equate, Holcim Lebanon, Dolphin Energy, Maroc Telecom, Zain Bahrain, Sonatrach, Attijariwafa Bank, and PDO.