Evaluate Airline Industry Attractiveness Using Porters Five Forced Model

Use Porters Five Forces Model to evaluate airline industry attractiveness. for the analysis use also other concepts from the book (Strategic Management: Concepts and Tools for Creating Real World Strategy, Dyer, Godfrey, Jensen, and Bryce. Wiley. ISBN: 978-0-470-93738-9.) and use Southwest Airline as an example. the focus must be on the airline industry.