Evaluation of Marketing Mix using SWOT

Overview: Suppose you are a marketing consultant who has been hired to assess the marketing mix of several multinational consumer foods organizations using SWOT analysis. You have been chosen as one of the research team and will be allowed to choose one organization from the list below for your analysis. Please focus specifically on areas we have learned this semester, selecting areas such as the marketing mix, positioning, consumer preferences, product development, promotion, price, and distribution. Using professional public information within the SWOT format, you will determine whether “your” organization is strong in marketing, whether there are opportunities, threats, strengths, and/or weaknesses. Method: Select a major consumer products firm to analyze that interests you from the following list: Campbell Soup, Conagra, Frito-Lay, Kraft-Heinz, Kellogg’s, and Mondelez. There are a maximum of ten slots for each company. Sign up for your company in Module 10. Rubric: The grading rubric for this assignment is found at this link: Rubric for SWOT.Preview the document Skill: Students will learn to use Marketline to locate their organization’s SWOT and then extract the information that pertains specifically to marketing. Finding information on your company:: (5 sources minimum) Required: – Marketline (available through Marketline in Rutgers Library System database) – Corporate report – Food industry source – Additional news or professional article – Additional news or professional article Paper Format: Your paper should be 3-4 pages in length plus any charts or tables. This should be an enjoyable and practical paper to write since it allows you to examine organizations that have hired some of our Rutgers-Camden graduates. Possible Areas to include: Products Existing product portfolio, brands, positioning Unmet needs – has competition addressed any gaps? Markings and labeling of products and packaging: Product development process and product recalls Brand loyalty Prices: Type of pricing strategy, use of sales promotion Price controls, restrictions on price reductions such as coupons, specials at point of sale Promotion Promotional mix, any specific skills or strengths, brand image Social media use and restrictions Place Distribution and Supply Chain Strengths or problems with retailers, wholesalers, etc Evaluation web sales The organization is Campbell Soup