Factors contributed to the loss of confidence in X

  What factors contributed to the loss of confidence in X (formerly Twitter)? Do the actions taken to date present a strategy that would improve consumer trust? Why or why not? Consider X's competitors. How does the internal environment compare to the internal environment of one of X’s competitors? Based on this analysis, what is the probability that the strategic moves implemented by X would lead to a sustainable competitive advantage? Explain. Based on the information presented in this case study, what kind of business strategy would you suggest to help X achieve a competitive advantage?