1. Among several definitions of entrepreneurship, a leading definition suggests that entrepreneurship is defined
as the identification and exploitation of previously unexplored opportunities. How does this case support this
definition?
2. From an institution-based view, what factors pushed Best Laboratories to create Farmacias Similares (FS)
with a new Pharmacy-Doctor business model in 1997? More recently, what additional institution-based factors
promoted its diffusion from the BoP to middle and upper-class markets?
3. From a resource-based view, how easy or difficult it is for competitors to offer a similar Pharmacy-Doctor
business model? Given your answer, how sustainable is FS’s competitive advantage?
4. If you were a member of the FS Board, of the two directions being entertained, which one would you
recommend?