Fitness social media marketing

You are to write a one-page, single-spaced, essay (12pt Times New Roman, 1” Margins) that
discusses your opinion of social media marketing in the fitness industry. Your opinion can be positive,
negative, or mixed. When you begin to organize your essay think of all the good and bad things
about social media marketing.
For example, social media marketing is great because it allows us to cheaply reach new markets
but it also allows people to misrepresent themselves as experts if they are good at generating
content. Another idea could be to talk about the added work we have to do in this industry to
have an online presence on top of keeping up with current trends and certifications. Ask yourself
if social media is the right thing for our industry. You can go anyway with this as long as you
stick to the central theme of the essay.