FORECASTING

• Why is forecasting important in a distribution company? What is it you are specifically forecasting and what is this used for?
• Why is forecasting accuracy important? How accurate does a forecast need to be?
• What is the difference between forecasting for existing product lines and for new products?
• Why should companies spend time and money to improve forecasting accuracy?
• How should a company use different methods but yet integrate these methods?
• How does strategic planning fit in with forecasting (at least for long term forecasting/planning)?

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