- Identify the four market segment groups based on brand loyalty status and list what a company can learn from analyzing the degrees of brand loyalty.
- Describe how a marketer can develop effective brand positioning. Provide one real-world example.
- Describe the valuable functions brands can perform for a firm, the function of brand tracking studies, and the meaning and function of a brand audit.
- How can a marketer compete when it enters the growth phase of the product life cycle? Provide a real-world example.
and than answer this in an essay APA format:
please answer those in a essay:
Submit answers to the following in essay form
- Identify the major competitors in the blue jeans market.
- Who has the leading market share, whose shares have declined?
- What segmentation is (has) occurring/occurred in the blue jeans market and why?
- Did demographic changes affect the market (from baby boomers to Gen X or Gen Y)?
- What competitive signs, symbols, events, or occurrences did Levi-Strauss miss?
- What current shifts in competition and channel power is occurring and what can Levi-Strauss do to minimize the impact from these changes?