General Electricity Analysis

  1. What was Immelt trying to achieve through digital transformation? What was his vision?
  2. Which of the four go-to-market options would you have recommended for GE?
  3. What went wrong with GE’s digital transformation?
  4. Based on what happened at GE, what do you see as the key take aways about the risks of digital
    transformation in an established company and how might an established company overcome
    them?

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