Global Supply chain of Zara Store

analysis of the international supply
chain network of Zara and recommendations for improving their global supply chain,
? Analyse the firms’ international business strategy (International, Global Product, Localisation,
Transnational Strategy)
? Analyse the firms supply chain strategy (Cost vs responsiveness trade off)
? Analyse the strategic fit between firms international business strategy and supply chain
strategy (looks for gaps in the strategic fit)
? Critically examine each of the elements of the supply chain:
o Analyse facilities
o Sourcing/Procurement
o Inventory
o Transportation/Distribution
o Information sharing.
? Finally show how these five elements are connected to each other in their global supply chain
distribution network, and critically analyse for gaps in their distribution network. You should
be able to draw your own distribution network of the company.
? You should end up with recommendation (3-5) for improving their global supply chain. The
recommendation should directly stem from the gaps in the analysis.