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The Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product and write a plan explaining how you will market it. For an example of a company’s detailed marketing plan, you can refer to pp. 61-65 in your textbook. However, you will not be required to include all of these sections in this class. Your plan will be guided by the example provided in Blackboard (MHS Marketing, an actual real example). Your plan will include the following sections: -Market Situation/Objectives -Market Trends -Value Proposition -Buying Processes -Key Message -Needed Promotional Tools Your paper will be 7-8 pages and explain your product and the other 4 P’s: promotion, place and price. You will have feedback from Week 3 draft in order to complete in Week 4.?Original work is expected. Grammar and spelling will be graded also, but you will not be required to use APA formats for this assignment only.

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