GOOD AND BAD BRANDS

A ) Identify three (3) "great" brands and describe what makes them great (25 pts) For help in selecting your list of "Good" brands, you may choose from the list of the top 100 best brands found on lnterbrand Best Brands website or search thru the sources listed under Branding Resources on the course website. At least one (1) of your brands should be a brand not on the top 100 list. Try to think of a non-traditional brand that is successful and explain what makes it great. lnterbrand Best Global Brands for 2016 httQ:Minterbrandcom[best-brandstest-global- brandsZZOI 6g For each brand, discuss the steps in "Building a Strong Brand: The Four Steps of Brand Building". (Module 3) B) Then iden tijfy three "bad" brands and discuss what branding aspects have detracted from their success (15pts) For a list of "Bad" brands, you may use the search engines, or the Branding Resources found on the course website.