“‘Good is the New Cool”‘

Finish “Good is the New Cool*. Complete reading the textbook. the textbook name is “Good is the New Cool’. In the forum. describe a case you have observed in the marketplace in which ..good. seems to be influencing the brand management Include: 1)brand 2)evidence that they are influenced by the desire for corporate responsibility in their marketing (what are they doing?) 3)What might make it effective? 4)What might limit its effectiveness,