Google Home

Using publicly available sources, and using theories discussed in class, provide an analysis of the current home Google Home. Next provide a strategy for a company(any company) in approaching this market. Be sure to include the following: What were the key failures by of your company in anticipating this market What were the key execution failures a PESTEL analysis SWOT analysis - including key competitive technology threats for the foreseeable future Consider the affects of key elements of the business model canvas Define a product strategy Define a positioning strategy Define a market strategy Conclusions and Implications