Haier’s internationalisation strategy since the early 1990s

Questions:

1. What are the main features of Haier’s internationalisation strategy since the early 1990s, how successful has it been and how does it differ from the pattern of international development typical of Western enterprises?

2. What are the principal features of Haier’s management system? In what ways do Haier’s principles and methods of management differ from those traditionally deployed by Western companies?

3. What has been Haier’s approach to innovation in the past, how is it changing, and do you think it will continue to be successful?

4. what lessons might be drawn by other Chinese companies and by western enterprises

5. How successful has Haiers internationalization strategy been and why