Design a health communication intervention for a public health issue affecting your local community.
Create a 1,000-1,250 plan that includes the following:
Goal: Identify the overall communication intervention goal for your selected public health issue affecting your local community. This goal should serve as a brief
description of the expected overall health improvement in mortality, morbidity, incidence, prevalence, or quality of life.
Objectives: Identify the specific social, behavioral, or organizational results supported by the overall goal that are expected by the intervention. Objectives should
be SMART (Specific, Measurable, Appropriate, Realistic, and Time-Bound).
Situation and Audience Analysis: Provide an overview of the factors that influence the health issue and the adoption of new behaviors. Be sure to include an audience
profile.
Communication Objectives: Describe the changes in knowledge, attitudes, and skills that lead to social, behavioral, or organizational changes that then support the
overall intervention goal.
Communication Strategies: Describe the audience-specific communication actions to be taken to meet communication objectives. Articulate how and why you selected the
communication strategies for your different audiences and sectors.
Action Plan: This should include a description of the communication messages, materials, activities, and channels that will be used. Describe key groups and
stakeholders who will be involved and their roles and responsibilities. Address any potential barriers to implementation. Include a timeline for the implementation.
Budget: Prepare a line item budget for the resources needed to implement this intervention.