Health Communication: PR Strategies of Pharmaceutical Companies

Posted on by Leakey
  1. Read the article ” Pharmaceutical Industry Agenda Setting in Mental Health Policies” (attached here as a word file). 2. Identify and explain — which two central strategies are described in the article and how (through which tactics) are these strategies implemented?
  2. Discuss the ethical concerns involved in using these strategies/tactics in light of Lin Payers definitions for “Disease Mongering”, and in light of Grunig and Hunt’s 4 models of public relations:
    A. Do these strategies/tactics meet Payer’s definitions of “disease mongering”? If so, which ones?
    B. Which ethical model (Grunig and Hunt’s models) do you think the strategies and tactics you found represent, and why?

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