Description
The essay should be in APA format, 6th edition, with a title page, in-text citations and a reference page
*you will be analyzing a service based company and applying the concepts and theories from my text book. and Please go to the Dunkin’ Donuts web site at www.dunkindonuts.com. Look through the web site and conduct additional research on Dunkin’ Donuts to answer the following questions.
- Would you say that Dunkin’ Donuts is product-oriented or customer-oriented? Why?
- Discuss the environmental factors that have affected Dunkin’ Donuts, especially the competitive environment and the social and cultural environment. How has Dunkin’ Donuts revised its marketing strategy to adapt to the changing demographics and economic environments?
- Do you think the economic recession has helped Dunkin’ Donuts gain in the coffee market against Starbucks? Why or why not? Use research to support your answer.
- What companies do you think Dunkin’ Donuts competes against?
Use outside research to support your answers.