"How Brooks Brothers Came to Look Like Banana Republic"

    "How Brooks Brothers Came to Look Like Banana Republic," an excerpt from Point of Purchase: How Shopping Changed American Culture, by Sharon Zukin. This passage offers a look at how one brand evolved. Research the brand Rolex or Giorgio Armani and their particular brand development. In a short essay of two pages or fewer, indicate the focal point of the retailer's brand development to date. Based on your research, indicate how you think this high-profile brand will develop in the future.