How companies use digital and social media to effectively communicate

The purpose of this project is to demonstrate your understanding of the following course concepts:
How companies use digital and social media to effectively communicate ideas, information, arguments. and messages to achieve a specific goal.
How digital media has transformed the communication of idea, information, and arguments in society.
Project Description The use of digital media has transformed how companies communicate with their customers. The use of the websites. YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs has shaped current day communication strategies
Project 1 Consists of:
Project Requirements (topics and content to cover) Paper Requirements (content organization) Submission Requirements (how to submit your assignment) APA Resources (how to cite and select sources) Due Date Information and Late Policy
Project Requirements Select a company that utilizes digital or social media to communicate with customers to complete Section 1.
SECTION 1: COMPANY INFORMATION Provide the following information about the company you select: Item 1: What is the name of the company? Item 2: What year was the company established? Item 3: What is the company’s goal or mission? Item 4: What products and services does the company offer or provide? Item 5: Provide the company website address (URL). Item 6: How many employees does the company employ? Item 7: Where is the company’s headquarters located? Item 8: What are the company’s most recent earnings?