Assignment - (E-Marketing)
E-marketing uses electronic networks for the promotion and placement of products and services.
Some of the E-Marketing strategies are as follows:
1. Search Engines Marketing
2. Web 2.0 or User Generated Content (UGC)
3. E-mail marketing
4. Mobile marketing
5. Websites
Please answer the following two questions about e-marketing strategies in the lodging industry.
Q. 1. What are the advantages and disadvantages of each e-commerce strategies listed above? (15 Points)
Q. 2. If you were the Sales and Marketing Manager of a hotel, which e-marketing strategy would you use to promote your hotel? Please explain the reasons for selecting your strategy. (You can select more than one strategy) Your explanation must be at least 200 words (15 Points).