You will investigate how media convergence is applied to a common form of mass communication and how this
affects you and others. You will explore how production, distribution, and exhibition of one of the media are
changing due to some definable aspect of digitization.
After choosing a broad topic and narrowing that topic, you will:
- Research your topic.
- Produce an outline for a report (paper) in which you will present your findings.
- Building on your outline, produce a report from an industry perspective.
In your Final Project you will assess some of the ramifications for this industry and speculate about the
functions and effects for them and others.
GUIDELINES AND REQUIREMENTS - Review the information in your text about media convergence (the blending of communication technologies,
operations, or businesses). Then go to Google or any search engine and type in the words media
convergence.
Read at least three articles that discuss media convergence and the concentration of media ownership. - When you have a good idea of what media convergence is, choose from the following list a form of mass
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communication that you use most often or that interests you most:
a. newspapers
b. magazines
c. books
c. books
d. radio
e. sound recording
f. motion pictures - Once you have chosen one of these broad topics, you’ll need to narrow down that topic to a particular
product, service, or phenomenon within this industry. For example, if you are an avid reader, you might
investigate how the printed book industry is changing due to digital distribution. To narrow this broad topic, you
might look at the role that computers have in the book publishing industry (for example, how ordering books on
Amazon may have replaced an actual trip to the bookstore). Or you might explore how retail bookstores (like
Barnes & Noble) have changed (coffee, sofas, music, etc.) the face of bookstores in general. You could also
explore e-books or digital books for Kindles. These topics are all included in digital distribution, so you need to
choose one to research. For functions and effects, you might note the many retail Websites on the Internet for
book sales. How is this affecting your visit to the bookstore and how you might socialize there? The point is to
analyze how you and others are affected by digital book sales. When choosing your own topic, be sure to
choose a topic that interests you. - You are required to submit an outline draft of your intended paper and a sample works cited page (consult
the Course Calendar for the due date). The outline may be topical, but you’ll need to show that you have a
pattern for organizing your paper and that you have researched the topic. - You will need to use at least eight sources in your final paper (you may have more but not less). You may
use books, newspaper articles, journals, and general circulation magazine articles, either in print or online.
Keep in mind that you are writing an academic research paper, so use appropriate and credible sources. You
MUST use APA style for referencing your sources both in the text and in the works cited page. Try to use at
least one source from a broadcast or cable program, and, if possible, try to use an interview (for example,
someone connected to that industry). - Part of your paper must include an assessment of how you gained information about your topic. For
example, you need to assess the importance of your sources in terms of actual information that contributed to
your learning about your topic. Also, assess how accessible each of your sources was—what did you have to
do to actually get the material? You will probably want to discuss the Internet and its role as a new mass
medium, especially if you used the Internet for your research. - You must use Times New Roman or Arial font, 12 point, for your final paper, and it must be double-spaced.
Be sure to include page numbers and a title (title page is not necessary).