- https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/
PART 2 (800words) :
- Develop an overview of the customer that demonstrates their understanding of the importance of a customer profile
- Develop the profile in a convincing way for demongraphics
- Develop the profile in a convincing way for psychographics
- Develop the profile in a convincing way for rational and social behaviour
PART 1 (800words) :
Develop total in 4 smart campaign objectives for the proposed campaign, around 200 words of each smart obejctive inclduding a rationale for objectives.
- Depth of Reflection
- Evidence and Practice
- Fluency of language and writing skills