How to reach the Gen Z market in Australia

 

A company, Exclusive Inc., has engaged your group to conduct   market research about how to influence the attitudes and behavior Ofgem Z consumers in Australia. The company have provided you with the following brief about Gen Z, which discusses both the lucrative opportunities and significant challenges posed by this market segment. Your market research and analysis will help Exclusive Inc. to develop its future marketing strategy targeted at Gen Z consumers in Australia.

 

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