Incentive structures

Discuss in 150-200 words how incentive structures, management, and culture effect ethical behavior in this business.

What are Sherry Hunt’s values and motivations?
If you were Hunt what course of action would you follow at the end of the case?
For further background on this case:
Video; http://youtu.be/qEkFReBuwxc
Article: http://www.nytimes.com/2013/08/04/opinion/sunday/the-whistle-blowers-quandary.html?smid=pl-share
by Adam Waytz, James Dungan, Liane Young, The New York Times, August 2, 2013