Individual Market Factors

-Select an organization of interest to you.

-Research the organization using information
from the organization’s website and at least
three other sources.

-Write a 2- to 3-page paper in which you
discuss each of the following market
opportunity factors as it relates to the
organization:

-Market demand
-Environmental elements
-Competitors
-Business
-Consumer description

  • Complementary and substitute products

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