Description
To prepare for this assignment, review Figures 3.1, 3.2, 3.3, and 3.5 from your textbook. Select a Middle Eastern company of your choosing and complete an Industry Analysis by answering the following questions:
- Analyze and predict industry profitability:
a. How have structural changes created uncertainty and what is the outlook for profitability in the future?
b. Apply and detail Porter’s 5 forces framework with a graphic representation (Figure 3.3) and written explanation for your selected company.
c. Explain profitability differences to other industries (Chapter 3, Table 3.1) and then predict future profitably. - Drawing industry boundaries:
a. What industry is it in?
b. Who is competing with whom?
c. Are the boundaries of the industry clear-cut? - Implications for strategy:
a. What strategies can companies adopt to reduce competitive pressure and improve industry
profitability?
b. Which strategies might work for your organization? - Identifying Key Success Factors (KSFs):
a. What are the KSFs of your company?
b. How do customers choose between rival offerings?
c. Examine the competition (Figure 3.6).
d. Have your companies KSFs changed over time?