Industry-wide concerns and strategies

    Provide background information of the industry Issues common to the industry Trends that have been identified Industry-wide concerns and strategies Major competitors Emerging technologies related to the industry Company Nature and History of the Company recent major events that affected company operations Stock Classes and Ownership review of stock price trends in the past five years provide explanations for significant changes whether high or low Product and Service Information Key Customers and Suppliers Governmental or Regulatory Environment Current Operations Strategies, Mission, and Goals for the Company Located in the MD&A and other parts of the annual report (10-K). Press releases or company website is another possible source Discuss the Marketing Strategy Company Expectations Business Risks Market Data and Analysis including Competition Porter’s Five Forces Analyze the company using Porter’s five forces.