Interbrands’ top 100 global brands

  1. Select one brand from Interbrands’ top 100 global brands (https://www.interbrand.com/best-global-brands/) 2. Discuss the following questions in 1~2 pages • What is the core value that your brand delivers? • Is the actual quality or value of their products different from (or consisten twith) the perceived value of the brand? Why? • What are the strengths of the brand’s communication strategy? • What are the weaknesses of the brand’s communication strategy? • Format: MS Word, 1-inch margin, 1.5 spaced, font size 11, Times new roman 1. Select one brand from Interbrands’ top 100 global brands (https://www.interbrand.com/best-global-brands/) 2. Discuss the following questions in 1~2 pages • What is the core value that your brand delivers? • Is the actual quality or value of their products different from (or consistent with) the perceived value of the brand? Why? • What are the strengths of the brand’s communication strategy? • What are the weaknesses of the brand’s communication strategy?