Internal Marketing/Marketing Research

Background Information
Employee engagement in the organization’s marketing goals is critical for it to be effective in reaching its target market. Employee engagement, or lack of engagement in some cases, can influence how much value a customer perceives in a product or service. Think about a bad experience you may have had with a cashier or server at a fast food restaurant.
Instructions
1. Identify and review a research article which discusses an internal marketing mishap.
a. In two – three sentences, state the internal marketing mishap discussed in the research article and include a link to the article in your discussion post. Defend your answer with a detailed evaluation using clear and insightful critical thinking.
b. Why is internal marketing so important to building the Customer Perceived Value (CPV) for the products or services in the organization where you work? Defend your answer with a detailed evaluation using clear and insightful critical thinking.
c. Recommend at least two strategies for the organization where you work that will strengthen its internal marketing. Why are these the most effective strategies? Defend your answer with a detailed evaluation that is clear and insightful.