A 5,000 words report plus a 250 words executive summary. A report based on very detailed research into company accounts. Analyse company’s business activities – Use your own explanation of how company’s business model works (DO NOT COPY COMPANY’S STATEMENTS)
• Identify key drivers of business model and competitiveness
- Use independent data on company’s markets
- Assess future prospects for these markets
• Compile financial ratios for performance, efficiency, liquidity and solvency for company and at least three competitors - Ratio analysis over the past five years
- Comparing these ratios – draw your own conclusions, NOT just descriptions
Structure of the Project