Successful IB uses markets and monetary policy to build customers, revenue and reduce costs to gauge
success and profits for investors. Use the potential business product or service you selected in the 2.3 –
Assignment: International Business Analysis I assignment along with the module readings, presentations,
lecture discussions and additional research materials from Modules 3 (foreign exchange markets) and 4
(global monetary policy) to develop your analysis.
International Business Issues
Using a potential business product or service for inclusion or start-up to import/export for the
development of a long-term relationship for your IB, develop the external and internal environments affecting success.
Summarize your product selection and identify global monetary policies and foreign exchange
environments internal to the organization and externally in the market environment of the area or specific countries your product will affect.
What are the advantages and disadvantages of exchange rate regimes for IB for your product/service?
How significant are the problems?
Provide two alternative country selections for your IB with the advantages and disadvantages of each
country selection.
Based on your research of monetary policy and exchange rates in your market, provide your
recommendation of the best possible country and product selection for your IB and why