What decision criteria were being used in the selection of potential nations for expansion? Are there other criteria the company should have included? 2. Of the four potential options, which assumes the most risk? Which is the most risk-averse? Defend your answers. 3. Of the four potential options, which offers the best chance to attract more customers in the same areas? Which offers the best opportunity to expand the total number of company customers? Why? 4. What modifications to the company’s brand might be necessary, either when operating a steakhouse in other countries or some new form of restaurant?
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