Description
The Final Paper will provide the students with the opportunity to integrate all they have learned in the course by creating an e-marketing strategy using internet and social media marketing.
The Final Paper requires the creation of the plan for marketing a specific product that the student is familiar with. The plan should specifically focus on the Internet and social media channels. The following components should be covered in the plan:
• Identify the target customer or market you want to reach.
• Estimate the size of the target market, its key players, and expected long-term growth.
• Explain how you plan to position and communicate the product offering in the market based on data gathered by listening to and monitoring the target customer/market (what they say about your product, your competitors, and your industry).
• Examine the promotional strategy of your specific product.
• Identify and explain the metrics for measuring effectiveness of implementing the e-marketing strategy.
Writing the Final Paper
The Final Paper:
• Must be eight to ten double-spaced pages in length (not including the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center.
• Must include a title page with the following:
o Title of paper
o Student’s name
o Course name and number
o Instructor’s name
o Date submitted
• Must begin with an introductory paragraph that has a succinct thesis statement.
• Must address the topic of the paper with critical thought.
• Must end with a conclusion that reaffirms your thesis.
• Must use at least four scholarly sources, in addition to the textbook, from the Ashford University Library.
• Must document all sources in APA style, as outlined in the Ashford Writing Center.
• Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.
Textbook https://books.google.it/books?hl=en&lr=&id=6doKAAAAQBAJ&oi=fnd&pg=PR7&dq=Roberts,+M.+L.+%26+Zahay,+D.+(2013).+Internet+marketing:+Integrating+online+and+offline+strategies+(3rd+ed.).&ots=SBG_m5LLg_&sig=dlqJKJ_tJtW-QE6cmAF9tjCabA4#v=onepage&q&f=false