Introduction to Digital Media

You are asked to observe a digital marketing campaign on the Saudi National Day.
Find a form of digital media that was produced by a “brand/company/government entity) and compare their execution this year with last year.
Things to consider when comparing
Explain fully the digital marketing campaign:

1. Who is the target audience
2. What is the primary objective
3. How do you compare engagement this year to last year
4. Recommend an extra platform they could have put the media on, and explain why