Investigate the changing significance of culture influence to consumer behaviour through case study of Christmastime in China

  Critically evaluate the extent to which consumer demand is shaped by cultural influence by focusing on the changing nature of Christmastime in China In order to complete/achieve the aim, there are several objectives present below: • to identify the key elements of culture in international marketing • to identify the key elements of consumer behaviour and customer demand • to investigate how culture influences affect consumer demand • to investigate and critically evaluate the significance of culture in shaping consumer demand for seasonal products in China during Christmastime