NOTE: This case study is for submission as an assessment and notes and bullet points are not acceptable. A typed answer of no less than 1,000 words is required with external research. Executive summary in the beginning of the case study and a conclusion in the end Use chicago format referencing (author, year, page number) and not footnotes Q1) Identify the demographic characteristics of the target market for Kill_Kapture. Q2) In psychographic segmentation of the target market for the Kill_Kapture brand, how does the concept of self-orientation apply? Q3) What type of targeting strategy is Kill_Kapture using?
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