Browse https://kickstarter.com. Identify a product or service that you find interesting.
1. First, have a thorough look at the product or service’s project page on Kickstarter. At which level of Maslow’s Hierarchy of Needs do you think the creators specified the need they want to satisfy for buyers of this product or service? Explain your answer by referring to quotes or images on the project page. (250 words)
2. Based on their project page on Kickstarter, who do you think is their primary target audience? Make sure to describe the i) psychographics, ii) demographics, iii) geographics, and iv) the behavioral patterns of this target audience. (300 words)
3. Collect data about this (and/or similar) product(s) online. These could be quantitative or qualitative data points. Based on what you find, reflect on whether or not you think the product creators are doing a good job in trying to satisfy the needs of this target audience. In other words, do you think that this product/service can satisfy the needs of the target audience you described above? In answering this question, refer to the information that you find online. (300 words)
4. Finally, have a look at what competitors are doing. Identify three competitors. How does the product or service that you identified on Kickstarter differ from its competitors? Answer this question by writing a concise positioning statement. Use the following format: “To [target segment and need] our [brand] is [concept] that [point of difference]. After that, explain the rationale behind your formulation. (150 words excluding positioning statement)