1. View the Life is Good video using the web link above this discussion board. Then answer the following questions in 150+ words.
• What are people buying when they purchase a Life Is Good product?
• What factors have contributed to the Life Is Good brand image?
• What recommendations would you make to Life Is Good regarding brand development strategies?
Module 9
Answer the following questions:
1. Visit http://pg.com, and look at the brands it offers around the world. What conclusions can you draw about Procter & Gamble’s global new-product development strategy?
2. How many new products can you identify? Visit the supermarket, and make a list of at least 15 items with the word “new” on the label. Include on your list anything that looks like a new product. Next to each item on your list, write the category of the new product that best describes the item. Share your results with the class.