write an essay in which you answer the following questions:
1) Describe and summarize your overall management strategy as CEO of MM. How did you manage customers, budget allocation, investment and competitive situation ?
2) Explain the concept of a “channel conflict” and how it influenced your pricing decision. How can you minimize channel conflict?
3) What is the relationship between loyalty, satisfaction and profitability at MM ? What is more successful and why: a) A short-term expansion strategy (acquisition) or b) or a long-term strategy (retention)?
4) What instruments can you use to improve your profit margin? + Discuss their advantages and disadvantages.
5) What are central aspects of strategic decision-making you have learned about during the simulation? Name and explain the 3 central strategic trade-offs you have encountered during the simulation.
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