Management Strategy

write an essay in which you answer the following questions: 1) Describe and summarize your overall management strategy as CEO of MM. How did you manage customers, budget allocation, investment and competitive situation ? 2) Explain the concept of a "channel conflict" and how it influenced your pricing decision. How can you minimize channel conflict? 3) What is the relationship between loyalty, satisfaction and profitability at MM ? What is more successful and why: a) A short-term expansion strategy (acquisition) or b) or a long-term strategy (retention)? 4) What instruments can you use to improve your profit margin? + Discuss their advantages and disadvantages. 5) What are central aspects of strategic decision-making you have learned about during the simulation? Name and explain the 3 central strategic trade-offs you have encountered during the simulation.