Market analysis

You are a Marketing Director for an automobile company, and the Executive Staff has asked you to analyze the market and submit a presentation that includes the following:

Consumer demand for the Product

Factors that are important to the consumers

Analysis of the consumer’s motivation, adaptability, preferences, etc.

Decision making with regard to branding

Future trends and issues

A 4 page paper will be created that addresses the strategy. You may select the automobile company of your choice i.e. Ford, GM.

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