2,000-word report for the board to outline the following: (the detailed text is in the file)
Text formatting: – Arial 12, double line spacing.
Word limit: – 2000 (+/- 10%) suggested.
- Where do you see your key markets and who would be your main customers?
- What pricing strategy should be adopted?
- What promotional techniques would you recommend?
- Who are your competitors, and which ones will be the most important?
- How will the various elements of the marketing environment impact your plans?