The patients who join the concierge practice will receive access to the physician’s services 24 hours a day, seven days a week, at an office located near the hospital. Families will receive preventive care services, and the physician will design wellness programs to encourage healthy lifestyles for her patients. The physician will use the hospital for all emergent care, day surgeries, rehabilitation, and in-patient care. The physician also plans to use nutritionists and the hospital’s fitness center facilities.
Assignment Instructions: Write a 5-page paper in APA format (not including the cover page and reference page) addressing the following points:
Discuss some of the goods or services that could be highlighted in a marketing campaign that involves a concierge practice of medicine.
What advantages do you think a concierge practice of medicine might contribute to the hospital’s offerings of products to the community?
Discuss some of the issues and challenges that may arise from the hospital sponsoring a concierge practice of medicine.?