Marketing communications campaign

Choose a marketing communications campaign of your choice.
Apply the Shannon and Weaver Communications (1962) model to your chosen campaign
Identify what you think the message is?
How you think the campaign has been encoded? Why has it been encoded in that way?
Who you think the intended audience of the campaign is?
Use marketing communications theories, including but not limited to semiotic theory and persuasion theory, to underpin your arguments.