Description
Students are expected to become familiar with many of aspects of the marketing, and business industry.
For this assignment, student must search for print or online media/news publications. i.e., magazines, newspapers, periodicals or journals and find a current article related to marketing, a business or concept learned, discussed in the course complete a write-up of the article, and upload into Canvas. Marketing and business trends frequently change, so the article cannot be over 3 months old.
All written summaries must be typed in a Microsoft Word document and include the following information. Alternatively, the attached Current Events Summary Sheet may be used to complete your written summary.
Name
Course
Date submitted
Date of Article
Author
Publication/Source of Article
Summary of the article in your words
Your opinion of the article
If all of the assignment requirements, as specified below, are met a grade of 100 is given. However, if your submission does not meet the required format, does not include all required information or is significantly deficient, then it will be deemed incomplete and a grade of zero (0) is given.
Guidelines for Selecting Articles:
An article from a reputable news source from the past few months. If the article is not dated, move on! If it is too old, move on!
Article topic:
Discusses the marketing-related actions of a specific company
Discusses a new technology relevant to some aspect of marketing
Discusses a consumer trend that marketers can use
Discusses a legal action that will impact how companies market
Discusses an economic trend that will impact consumer and/or organizations in terms of marketing
Discusses a social or cultural trend that will impact some aspect of how a company markets
Focuses on a specific area of marketing, such as new product, branding, pricing, channels of distribution (methods of delivery, retailing, etc.), or promotion