1) Research Overview
Write a brief (2 page) group paper addressing your research.
a) Secondary research: What type of information did you gather? What were the common themes or ideas that you found in your research that you can apply to the Rodman for Kids project? Include a bibliography at the end.
b) Primary research: Based on your secondary research, what do you still need to know? What type of primary research would be effective for this project. How would you conduct this research
2) Target Market Overview
Write a brief (2-3 page) group paper addressing the following:
a) Primary research results: What did you learn from your research
b) Target Market: Define and analyze the target market that your campaign will focus on
c) Message/Theme: What is the overall message you will be trying to communicate
d) Marketing Tools: Briefly describe the tools you will be using. What will you do? How will you do it?
3) Plan/Story Overview
Write a brief (2-3 page) group paper addressing the following:
a) Plan Details: More detailed information about the marketing plan, show examples.
b) Story ideas
c) Budget/Timeline
4) Final Group Paper
The final written group report should follow APA formatting/referencing, double spaced with 11 or 12 point font. Paper should include the following:
Title Page
Table of Contents
Executive Summary
Background/Situation Analysis: Contains mission of RFK, Objectives, and SWOT
Research
Target Market
Plan/Recommendations
Implementation (budget/timeline)
Conclusion
References
Appendices: any visuals, charts, etc.
5) Group Presentation – Due 12/8 (5%)
Groups will prepare a presentation lasting NO LONGER than 10 minutes. The presentation must highlight the most important aspects of the plan for the client. Each group member must play a speaking role in the presentation. You should allow for questions at the end of the presentation. Presentations will be graded on overall delivery, content and quality of visual aids.